Tag Archives: social media

Digital scrapbooking – on Facebook

Got timeline? If not, and you would like to have it now, go to www.facebook.com/about/timeline.Facebook timeline

So Zuckerberg has initiated yet another new change to Facebook. Out of curiosity, I made mine about two weeks ago. It might be an (annoying) adjustment for those who have tried it so far. But whether you love it or you hate it, everyone will have to adjust eventually, just as we did for all other Facebook updates in the last six or seven years. Like this: Facebook Like button

I’ve poked around my timeline for a few days now and I can’t say I hate it. The new features won’t encourage me to delete my profile. But I also don’t see myself utilizing the timeline’s full potential to detail every last status update, photo tag, page “like” and location. I don’t think it’s necessary to delete any past comments or photos, either.

As a scrapbooker, I think it’s important to record my favorite memories. But I don’t track every single activity of my everyday life. Real life and online activity can be very different—trivial Facebook statuses, comments and more are now resurfacing from Facebook timelines—and in theory, they will always be there. But my scrapbooks simply feature birthday celebrations, family holiday gatherings and maybe the occasional collage of random photos with my friends. The pick and choose option does not necessarily apply to the timeline – it tracks all of your Facebook activity, in theory, from the moment you were “born.”Born on Facebook

Although I’m a traditional scrapbooker (for now, at least), I think the Facebook timeline has its advantages in terms of encompassing each Facebook user’s persona and mirroring the purpose of scrapbooks. I enjoy the timeline’s multimedia aspect—photos, travels, likes, music and more are all listed on one page. The banner image is a great new feature as well—I’ve seen friends get creative with the photos they choose to display.

We’re about to enter a New Year, and technology will continue to grow. But so will the possibilities to share memories with others.

Facebook places and locationsFacebook friends: We’re all historians now. You might choose to delete those silly photos from senior year Prom. Perhaps you’ll spend many hours over break specifying the location where you took each of your photos. Maybe you’ll choose photos to represent each “life event,” too.

As you know, Facebook is all about sharing—sharing your personal information with others online. The timeline feature has demonstrated just how frequently and easily we can interact with others online.

But no matter the changes Zuckerberg will continue to make, it’s still your profile. So you choose how you project your online memories to the social media world.

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Get social, with scrapbooking?

“Some estimates say that in a few years, online content will double every 72 hours.”

It’s hard to imagine the Web growing any faster than it already does.

YouToo Social Media Conference, Kent State

Paul Roetzer, founder and president of PR 20/20, discussed content marketing for public relations professionals during his presentation at the YouToo Social Media Conference on Friday at Kent State. Although I enjoyed listening to his knowledge and advice  about online branding, effective Web content and measurement, the above prediction he mentioned particularly caught my attention.

How can the Internet store all that information? Who will monitor the content and how will this affect our daily routines? Sometimes I can’t keep up with my personal online accounts, let alone catch up with the news articles, blog posts and status updates that bombard my computer screen every day.

The Web may track every online move we make. For example, Facebook stores personal information and account history from square one. So by now, you probably have a vast online history that will only continue to grow.

How do you track everything before it gets lost in the online clutter? And how will you remember online moments of the past?

Once I saw an example of a scrapbook with a woman’s Facebook status updates during her pregnancy. And after I attended the conference last week, I wondered about overlapping social media and scrapbooking. Do scrapbookers create layouts about their online activity, too?

I found two outlets for social media scrapbooking online.

Memolane blog, http://blog.memolane.com/Memolane

Memolane compiles all postings from personal online accounts, including Facebook, Twitter, Flickr, Foursquare and YouTube. The site generates a timeline of online activity and may isolate a specific time period of posts and content. For example, Alex Schmidt used Memolane to document a trip to Paris with her sister.

thisMoment

Although thisMoment has existed for almost two years, I was not aware of the site until now. Users create moments, equivalent to “multimedia journal entries,” and add details such as attendees, locations, titles, tags, photos and more. Moments are visible via slideshows or timelines. Check out this tutorial video about thisMoment:

What do you think?

Although I’m hesitant about creating my own social media scrapbooks, I will keep Memolane and thisMoment in mind. And as if social media sites are not overwhelming enough, I also found Scrapbooking & Paper Crafting Society, a social media site for scrapbookers! If you are interested in joining, let me know and possibly we can explore the site together.

If you want to become more social media savvy, check out Jason Eric Alexander’s blog about “social media tips, trends and news.”

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In the public eye(let)

I would love to own a card and craft shop someday. But another dream job of mine is practicing public relations for a colored eyelets much bigger craft store, such as Jo-Ann Fabrics.

Although Jo-Ann Fabrics is a bit pricey, the costs of its products compare to that of other craft stores. Jo-Ann Fabric and Craft Stores is a trusted brand, and its sales and coupons entice me to return for more scrapbooking supplies. The weekly sales flyers include coupons with generous discounts, and the flyer is even available online.

Social media

Jo-Ann Fabrics uses technology to connect with its consumers. The company’s Facebook, Twitter, MySpace and YouTube accounts help customers find relevant information about their projects and purchases, as well as communicate with other fans, followers and consumers. Jo-Ann Fabrics also has an account with ArtFire, a small company “with a passion for handmade, art and indie business.” I had never heard of ArtFire until now. What have you heard about it?

Jo-Ann Craft Essentials ribbonsBlog posts

The Jo-Ann Fabric and Craft Store blog adheres to consumers’ needs and wants but also retains a professional tone. Readers may refer to blog posts for project ideas and more.

However, I noticed the blog posts generate very little, if any, comments from readers. Jo-Ann Fabrics would benefit from building stronger relationships with its consumers. An additional Facebook “like” or a handful of Twitter followers will further promote the brand. But encouraging creative bloggers and blog subscribers to interact might better contribute to online relationships.

This leads me to my evaluation of the online public relations efforts for Jo-Ann Fabric and Craft Stores:

What they’re doing well:

  • The FAQ section of the Jo-Ann Fabrics website is fantastic. The page is very thorough and separated by several categories, including order information, shipping information, gift cards and more. Although the company has existed for more than 60 years and has plenty of experience with customer service, Jo-Ann Fabrics covers most, if not all, customer concerns. This demonstrates a strong understanding of consumers’ issues and the dedication to solving their problems.
  • Although the fact sheet is bland, it’s simple and easy to follow. The photos of executive officers are fairly consistent and links to social media pages line the bottom of the page.
  • Jo-Ann Fabrics social media sites assist the company by connecting with target audiences and customers. Individuals who shop at Jo-Ann Fabric and Craft Stores have many outlets in which to share ideas, comments and concerns.

What they could improve:Jo-Ann Craft Essentials Dye Inkpad and rubber stamps

  • The website’s press room and general news pages could both use some work. For such a visually-rich brand, Jo-Ann Fabrics website designers should consider including some photos on these pages. Corporate communications should also attempt to share more meaningful content to the media more often.
  • The company’s Facebook page does not stand out compared to other Facebook fan pages. Jo-Ann Fabrics should be unique and creative; its Facebook page should reflect the abilities of its customers. I suggest a colorful background to draw viewers into other features of the page, such as photos and Prom Contest details.

What else do you think Jo-Ann Fabric and Craft Stores could do to improve its public relations efforts?

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